Monday, October 1, 2012

RECON Demo Day With Keith Lyman



On Saturday, September 9th, over 25 members of the military and their friends were treated to a day on the water with Keith Lyman on Jordan Lake in North Carolina. Lyman, who has been active in the military for 1 year and 6 months, was the inspiration behind the Axis Wake Research RECON edition towboat. Available on the A20 and A22, the RECON package offers a digi camo graphic, special branding and accents throughout. A portion of the proceeds will go to Jared Allen's Homes 4 Wounded Warriors, a non-profit who builds new houses for injured war veterans.

Even though the weather was a challenge, Lyman still put on a show and was psyched to bring his new friends to the lake. "This was a fun experience for myself and all the guys who came out," Lyman said. "Most of them knew what I used to do on the water, but might not have realized what wakeboarding was all about. They all had an awesome time and want to continue doing it."

Local rider Mitch Kappler and his family came out to support the cause. Mitch's father Brent said, "Despite the rain, this was a great event." Special thanks to ProMarine out of Durham, NC. http://www.promarineboats.com

Learn more about Jared Allen's Homes 4 Wounded Warriors

Watch the RECON in action: http://vimeo.com/malibuboats/axis2013recon




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@AxisWake (Twitter and Instagram)

Tuesday, September 4, 2012

2013 RECON Edition

Axis Wake Research Honors Armed Forces With RECON Edition Boat


Axis Wake Research has developed a special, limited-time RECON edition boat as a tribute to the U.S. Armed Forces. This special edition was inspired by team rider Keith Lyman, who decided to leave professional wakeboarding to serve in the Army last year. A portion of the proceeds from each RECON edition boat will directly benefit Jared Allen’s Homes for Wounded Warriors.

Both the popular A20 and A22 boats will be fitted with the RECON package in 2013, which includes digital camouflage graphics and vinyl accents, a RECON gel coat scheme, charcoal tower, and branded steering wheel, swim pad and carpet.

“We were moved by Keith’s decision and wanted to recognize and appreciate all the troops who are defending our freedom on a daily basis,” said Adam McCall, vice president of product for Malibu Boats.

Lyman retired from his ten-year wakeboarding career at age 27 and joined the military after admiring service members for most of his life. Axis Wake Research was impressed with Lyman’s decision to give up a successful professional wakeboarding career to serve our country and decided to honor him with the RECON edition.

“Both Axis Wake Research and Malibu Boats have supported the men and women who serve our country throughout our thirty-year history, and we will continue to do so with special projects like the RECON edition,” said McCall. “Many soldiers seem to be attracted to the Axis for its styling, simplicity and reasonable price, and this is the least we could do to give back.”

Axis, the fastest-growing towboat in the industry, has had success with special editions including the existing Vandall model.  The RECON package will be a highlight of the 2013 product line.

The RECON will make its debut at Surf Expo, September 6-8, 2012 in Orlando, Florida at booth #307.


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Axis Wake Research manufactures high performance, price point wakeboard boats and brings new levels of quality, performance and style to the entry-level boat market with unparalleled pride of ownership. Axis is a brand of Malibu Boats, the world’s largest manufacturer of watersports towboats. Malibu is a privately held company with approximately 450 employees and manufacturing facilities in California, Tennessee and Australia.

Tuesday, April 24, 2012

A22 Praised At Collegiate Wake Championships

Chico State

Eight of the best college wakeboard teams battled it out on the waters of Lake Las Vegas on April 18-21, in a head-to-head bracket similar to March Madness. This would be the first time wakeboarding (and a power boat) would be allowed on these sacred waters. With the Axis A22 Vandall Edition as the official towboat, it was only fitting to have Randall Harris himself take the maiden voyage to kick off the 2012 College Wakeboard Championships.

With the goal of the event "to progress a sport and a college eduction," these students definitely got to let off some steam and everyone got their fair share of riding in. All reports were in favor of the wake and the pull behind the A22. It was fitting for Chico State to take the win, with their matching apparel and charismatic leadership. Congrats to all of the competitors, and big thanks to the community surrounding Lake Las Vegas for allowing wakeboarding to grace their waters for the first time.

Video:
http://www.fox5vegas.com/video?autoStart=true&topVideoCatNo=default&clipId=7009473
Axis A22

Lake Las Vegas wakeboarding for the first time.

Boulder Boats, Las Vegas' closest Axis dealer.

Bikini rope girl always hooks it up better.

Wednesday, February 8, 2012

Backyard BBQ Set For LA Boat Show


Come one, come all to the LA Boat Show on Friday, February 10 where you can check out the all-new Axis Wake Research boats through Tilly's Marine and Paradise Watersports. Be sure to hang around until 7 p.m. for the first celebration recognizing the allegiance between Axis and Liquid Force for the Backyard Barbeque, where we will have a full-on BBQ party with refreshments. Meet pro riders, have a drink and check out the official towboat of BROstock with some of the best gear on the planet.

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Tuesday, January 31, 2012

Axis Signs Marketing Agreement With Liquid Force




Axis Wake Research is proud to announce a long-term agreement with top wakeboard brand, Liquid Force. Through this multi-level marketing program, Axis has been named the official towboat of the world-famous BROstock event, as well as a strategic partner in Liquid Force’s Free For All series and the all-new BBQ BROdown series. 


"If you’ve been around these two brands for even a short time, you’ve seen the synergy between our company cultures and the way we look at wakeboarding," said Nick Skally, Axis Director of Marketing. "We're excited to partner with an industry leader that understands how to have fun on the water. We’re also psyched to launch the product line into this type of arena where our boats can perform for high-end competitions like the double-up contest at BROstock."

Axis and Liquid Force are activating on this partnership immediately at the following events, so come say hello if you're going to be in Southern California.
Tony Finn, Founder of Liquid Force said, “I’m so excited to partner with an exciting brand like Axis. The wake on their boats is sick! We couldn’t be happier to team up with such a great company. Not only do they make great products, but they’re also a great group of people. Their affordable, yet performance based boats are exactly what our industry needs! Stay tuned for many exciting things to come!”




About Liquid Force 
Founded in 1995, Liquid Force quickly became the leader in wakeboard & kiteboard hardgoods and apparel.  Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality.  Supported by a superior team of athletes, Liquid Force events include world famous BROstock, Free For All series, and the all new BBQ BROdown. For more information, visit www.liquidforce.com 

About Axis
Axis Wake Research manufactures high performance, price point wakeboard boats and brings new levels of quality, performance and style to the entry-level boat market with unparalleled pride of ownership. For more, go to axiswake.com and facebook.com/axiswakefan